Polycetacea - Zero Waste Shop concept

Personal University Project.

‘Poly’, from polyethylene and ‘cetacea’ from the scientific classification of whales, dolphins and porpoises.

Polycetacea is a conceptual brand dedicated to encouraging consumers to choose eco-friendly packaging and reusable alternatives over other forms of packaging goods that are toxic and incredibly damaging to the environment. The range uses recycled paper pouches and reusable glass bottles to store many goods such as food, seeds, skincare amongst others.

Polycetacea’s logo is heavily influenced by the orca (or killer whale) which, is one animal amongst millions of species threatened by our habits of consuming one-use packaging items.